The Miffy x PopSockets collaboration brought Dick Bruna’s beloved minimalist character into a modern collection of phone grips and accessories.

As the creative lead on the project, I oversaw all retail and e-commerce packaging, ensuring the brand extension accurately reflected Miffy’s visual identity across every touchpoint. I managed print production, guided junior designers through packaging development, and created packaging renderings and photorealistic mockups for use in marketing and photography. I also developed a mini brand kit to maintain a unified visual system across mediums.

The final design system embraced Miffy’s clean lines and bold primary colors, allowing the simplicity of the character and the product design to shine while seamlessly aligning with PopSockets’ playful and modern brand.