The Hello Kitty x PopSockets collaboration paired the timeless charm of Sanrio’s beloved character with PopSockets’ playful, design-driven accessories.

As the lead Senior Packaging Designer, I created both retail and e-commerce packaging, developed detailed packaging renderings, and managed all print production preparation to ensure accuracy and consistency across materials.

The final system blended Hello Kitty’s sweet, iconic personality with clean, modern branding, resulting in a launch that felt both nostalgic and fresh while allowing the product design to shine.