The Star Wars x PopSockets collaboration brought iconic characters and galactic storytelling into a special-edition product line, including a sound-effects PopGrip.

As the senior designer on the project, I created both the retail packaging and early packaging concepts for the sound-effects grip. I also produced a full suite of marketing materials including emails, organic and paid social assets, and animated GIFs, and oversaw all print production to ensure quality and consistency across deliverables.

To keep the launch visually unified, I developed a cross-channel brand kit that aligned product styling, graphics, and storytelling elements with the distinctive Star Wars universe.

The result was a cohesive, cinematic launch system that balanced PopSockets’ bold, playful tone with the heritage and visual impact of the Star Wars brand.