The Ketnipz x PopSockets collaboration introduced a playful, character-driven collection of limited-edition grips and accessories.

As the creative lead on the project, I created the full suite of marketing and packaging assets for the launch. This included email campaigns, organic and paid social content, animated GIFs, retail packaging, and e-commerce packaging concepts for seeding boxes. I also managed print production and prepared all final files to ensure accuracy and consistency across deliverables. Throughout the process, I partnered closely with internal creative, marketing, and production teams to maintain alignment across channels.

The final system blended Ketnipz’s charming character style with PopSockets’ bold, youthful identity, resulting in a cohesive and highly shareable launch that translated seamlessly from packaging to digital marketing.