Nurture Life is a weekly meal subscription service offering nutritious, ready-to-eat meals for babies and kids, designed to support busy families without sacrificing quality.

Working within the design team, I developed the full brand identity including custom logotype lettering, color palettes, typography, tone of voice, and an overarching visual system. I also created concepts for both retail and e-commerce packaging, along with branded mockups and GIF assets to support digital marketing and cross-channel consistency.

The final branding is warm, modern, and kid-friendly, balancing nutritional credibility with approachable charm and reflecting Nurture Life’s promise of wholesome meals that kids actually want to eat.