Ohi! Superfood Bar

Branding & Packaging Design

OHi Superfood is a wellness-focused brand rooted in the belief that nourishing ingredients can elevate overall well-being.

In my role on the design team I developed the full brand identity, including the logotype, color palette, and core brand assets. I collaborated with illustrators to establish the visual direction, blending ornate, maximalist artwork with classic typography to create a premium, wellness-driven aesthetic. I also designed the packaging system using thoughtful color blocking and layered details to balance freshness and indulgence.

The final identity captures OHi’s mission to deliver clean, plant-based nutrition without compromise, bringing a vibrant and elevated presence to the brand.

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