Figure Ate produces regenerative, health-focused foods rooted in the belief that nourishing people starts with nourishing the planet.

For the Persimmon Vinegar line, I created the full brand and packaging system, including custom logotype lettering with an icon and packaging brand blocking. I art directed and collaborated with an illustrator to establish the visual style, developed an iconic color palette of rich purple and persimmon orange-red, built premium yet approachable type kits, and produced additional brand assets such as merchandise and stationery to ensure a unified look across all touchpoints.

The final design brings warmth, vibrancy, and modernity to the shelf, while reflecting Figure Ate’s mission of creating regenerative foods that support both people and the planet.