I served as the lead designer on the Bailey Hikawa packaging project, developing the full look and feel across the outer packaging, internal inserts, and supporting marketing assets. The goal was to build a system that honored Bailey Hikawa’s sculptural, art-forward product design while meeting strict Apple compliance requirements.

I focused on a clean, minimal structure that allowed the product itself to shine—keeping typography, color, and hierarchy understated while elevating accessibility and ease of use. The user experience was central: intuitive opening, clear product visibility, and simple callouts for how the grip functions as both a phone holder and a stand with two viewing angles. The packaging also highlights its seamless pop-off mechanism for wireless charging.

Overall, the system balances function and form, mirroring the product’s ethos: a functional sculpture for your phone.