As a Senior Designer on the PopSockets Creative team, I helped own the visual direction and execution across a wide range of brand work, ensuring consistency, clarity, and scalability across a global product ecosystem.

My role spanned end-to-end packaging design from concept through production, alongside brand-led marketing materials including email, point-of-purchase, retail, wholesale and sales assets, e-commerce creative, and digital content. I translated brand strategy into consumer-facing design.

Beyond individual projects, I supported the ongoing maintenance and evolution of our brand guidelines and design systems. I worked closely with marketing, product, engineering, sales, and operations to bring new launches and line extensions to life, while supporting day-to-day updates across the brand. My role balanced creative leadership with hands-on execution.