Green River Whiskey is a historic Kentucky bourbon with deep heritage and a strong visual legacy to build upon.

For a brand pitch, I developed a full branding and packaging concept that reimagined the product for a modern audience. I collaborated with illustrators to create initial mockups exploring logo directions, brand blocking, color palettes, iconography, and typography, all while drawing from the brand’s storied past.

The resulting concept paired heritage cues with a bold, contemporary aesthetic, offering a refreshed vision that breathed new life into this classic bourbon.